Where do I want to focus my time on social media?
Do I need to separate out my blog and quilting business into two different websites?
Who is my blog audience? Is there more than one? If so, do I need to focus on one?
How can I get more blog traffic and grow my blog audience? Is that really important or just my ego talking?
These are just a few of the questions swirling in my head the last few weeks. I’m entering the fourth and final week of the book
pregnancy planning course taught by Bookwifery. We’ve looked at the three tiers of book writing: your book, your voice, your audience. It’s very helpful and at the same time I feel like I’m all over the place right now.
Every day, or at least every week, I’ve come up with a new idea or something I need to focus on or a new rabbit hole I want to follow. My brain is feeling overwhelmed and leading me to “shut down” mode.
There’s this thing about me: when I get an idea about something, I want to do it right now. That bowl doesn’t fit in the cabinet? No problem: rearrange the whole kitchen right now. All my papers are spread out everywhere. No problem: go to Staples, get what you need and organize it right now. That tree needs to come down? No problem: contact all the companies, pick one and have them cut it down right now.
Thankfully I have people in my life — mostly my husband — who keeps me in check and recognizes my need to do everything right now but also acknowledges not everything can be done right now. [insert eye roll] But, he is correct and I’m grateful for his ability to slow me down without throwing me off the tracks.
Social media — a constant love/hate relationship for me. I love the way it keeps me connected to friends and family. But, it is frustrating to go on one platform and see cute pictures, then hop onto the other one and see the exact same cute pictures because people post the same things on both sites. It gets repetitive and old very quickly. At the same time, I have different audiences on different sites and I want to reach all of them. However, there are moments that it feels like I’m just scattering seeds everywhere, tending none of them, and then waiting to see which ones take root. That doesn’t feel very productive.
I don’t know what to do about my website. As I’m writing more and trying to grow my audience, it does make some sense that my quilting business be separate from my writing work. Those are two very different audiences. One is coming to my site for a very specific product — for examples and a price list. Another audience is coming to my site for my blog and as I narrow down on that audience, I will need to have other resources and opportunities for them, which are likely not related to my quilting work.
When it comes to my blog, I’m kind of all over the place. I don’t have one particular audience in mind when I write. I started my blog as a way to capture my reflections during my sabbatical; overtime it became a place to share my grief and experiences of my infertility journey. I also write about quilts, running, yoga, family and dogs. It’s kind of a life blog? I guess? But, what I’m learning about writing a book is that I need to get really specific about who that audience is and write to specifically to them… I’m not sure that audience is particularly interested in all those things listed above. But, I also don’t want to stop writing about those topics because I enjoy writing about them and some people enjoy reading about them, so now what?
Ah, my ego. I tell myself all the time: I’m not writing for the stats. And then, after I’ve hit “publish” what do I do? Look at the stats. I write for me — it’s therapeutic and a great way for me to process. But, I’ll admit, I want more people to read what I have to say. [A light bulb has turned on in this very moment!] And, I am now realizing the importance of focusing on the audience… If my content is all over the place, why would someone choose to follow my blog? Yes, friends and family may read it because I post the link on Facebook or just because they want to support me, but to get followers who are interested in my content, I need to be more focused and give them consistent content on a regular basis.
So then, does that mean I need to change my content — no more posts about the last race I ran? I don’t know. That’s something I need to work on and get some advice about.
Maybe you can give me some feedback, dear reader:
- Why do you read my blog? What draws you in?
- If you don’t read every post, how do you decide which posts to read?
- How did you discover my blog?
I’d love to read your thoughts! I feel like I’m on the verge of some really great things as I continue to work with Bookwifery. It’s exciting to not know where I will be with my writing and website and social media a year from now — nerve-wracking, but exciting too!
Share your comments with me. I can’t wait to read them!